摘要
作为中蒙间最大陆路口岸城市的二连浩特,由于其独特的地理位置和口岸文化特色,在户外广告语言方面呈现出鲜明的地域色彩。本文通过对二连浩特市户外广告的调查和分析,探讨其中的语言特色和对城市发展的促进作用,并针对该市户外广告设置中存在的问题,如立体化视觉语言不够规范美观、广告语言中的负面修辞问题提出相应对策。
As the largest land port city between China and Mongolia,Erenhot presents a distinctive regional color in terms of outdoor advertising language due to its unique geographical location and port cultural characteristics.Through the investigation and analysis of outdoor advertising in Erenhot,this paper discusses the language characteristics and the promotion of urban development,and aims at the problems existing in the setting of outdoor advertising in this city,such as the lack of standardization and beauty in the three-dimensional visual language,and the negative aspects of advertising language.Rhetorical problems put forward corresponding countermeasures.
作者
蔡文婷
杜一君
Cai Wenting;Du Yijun(Hulunbuir University,Hailar,Inner Mongolia 021008)
出处
《呼伦贝尔学院学报》
2022年第1期78-81,共4页
Journal of Hulunbuir University
基金
2020年内蒙古自治区高等学校科学技术研究项目“内蒙古地区城市户外标语调查研究”(NJSY20305)
2021年呼伦贝尔学院科学技术处重点科研项目“民族语言授课学校基于提升语文核心素养的‘读写结合’教学实践模式研究”(2021SJZD02)。
关键词
二连浩特市
户外广告
语言
调查
Erenhot
outdoor advertising
language
investigation
