摘要
在新媒体时代背景下,传统武术的传播面临着多重考验,本文以马保国事件及其在新媒体传播后的舆论发酵情况为主要分析对象,探究新媒体时代背景下民族传统体育传播面临的困境以及应对策略。从信息源、传播者、传播媒介、受众、讯息五个角度进行分析,依据传播学理论构建了新媒体时代民族传统体育文化传播的研究框架。民族传统体育文化的传播存在很大的局限性,主要受到信息源、传播动机、传播内容、受众心理的影响。本文根据把关理论对以上问题提出如下解决方案:在信息的生产、发布和扩散阶段对其进行把关,专业媒体提升自己的专业素养,明确意见领袖的社会责任并加强民族传统体育文化传播与新媒体的结合。
In the context of new media era,the spread of traditional wushu(martial arts)is facing multiple tests.By analyzing the Event of Ma Baoguo and the fermentation of public opinion,this paper explores the dilemma and countermeasures of the communication of the traditional national sports under the new media era from the following five aspects:information source,transmitter,media,audiences and information.Based on the communication theory,the research framework of the communication of traditional national sports culture in the new media era is constructed.The spread of traditional national sports culture has great limitations.It is mainly influenced by information source,communication motivation,communication content and audience psychology.This paper proposes the following solutions to the above problems according to the gatekeeper theory:at the stage of production,release and diffusion of information,the professional media should improve their professional quality,clarify the social responsibilities of opinion leaders and strengthen the combination of the communication of traditional national sports culture and new media.
作者
梅映雪
Mei Yingxue(Physical Science College,Nantong University,Nantong,Jiangsu 226001,China)
关键词
新媒体
民族传统体育
体育传播
把关理论
new media
traditional national sports
sports communication
control theory
