摘要
在“互联网+”背景下,微课作为一种新型的数字化教育资源,在很多高校的专业课教学中得到普及和应用。这不仅为学生带来了视觉化、共享化的学习方式,也有效提升了教师的课堂教学效果。尤其是在高校网络营销课程的教学中,微课作为一种新颖的教学方式,可以大大提高学生的主动性和参与度。针对高校网络营销课程使用微课教学存在的问题,将进一步探讨如何利用微课提高专业课程的教学效果。
With the help of the information technology of the network platform, it has effectively promoted the wide application of “Internet+” in the teaching of professional courses in colleges and universities. As a new type of digital education resource, micro-courses have been promoted and used in many colleges and universities. This not only brings students a visual and shared learning method, but also effectively improves the teacher’s classroom teaching effect. Especially in the teaching of network marketing courses in colleges and universities, micro-course as a novel teaching method can greatly improve the initiative and participation of students. According to the problems existing in the use of micro-course teaching in network marketing courses in colleges and universities, it further explores how to use micro-courses to improve the teaching effect of professional courses.
作者
杨自强
陈小建
YANG Zi-qiang;CHEN Xiao-jian(School of Management,Zhanjiang Institute of Science and Technology,Zhanjiang Guangdong 524094,China)
出处
《湖北开放职业学院学报》
2022年第5期154-156,共3页
Journal of Hubei Open Vocational College
基金
2018年广东海洋大学寸金学院院级质量工程项目“微课在网络营销教学中的应用研究”的阶段性研究成果(项目编号:CJ2018025)。
关键词
互联网+
微课
网络营销
教学
Internet+
micro-course
network marketing
teaching
