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论意识形态话语权的“再集中”机制——以“思政大课”为例

The“Re-concentration”Mechanism of Ideological Discourse Power:Taking Large-Scale Online“Ideological and Political Course”Investigation for Example
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摘要 移动互联网时代,中国意识形态工作领域正在形成一种意识形态话语权的“再集中”机制,疫情期间出现的“思政大课”是这种机制实际运行的典型表征之一。意识形态话语权的“再集中”机制包含话语引领权、话语建构权、话语传播权和话语普及权等维度的“再集中”,分别由行政力量、专业力量、传媒力量和教育力量所主导,承担着议程设定、话语再造、技术治理和政治动员等功能。意识形态话语权的“再集中”,意味着不同话语主体言说语境的统一,网络意识形态话语表达与传播的“再中心化”,以及意识形态工作制度创新的纵向垂直扩散。今后,应当从优化意识形态治理体系角度健全和完善意识形态话语权的“再集中”机制。 In the era of mobile Internet,my country's ideological work field is forming a“re-concentration”mechanism of ideological discourse power.The“large-scale online ideological and political class”that emerged during the epidemic is one of the typical manifestations of the actual operation of this mechanism.The“re-concentration”mechanism of ideological discourse power includes the“re-concentration”mechanism of discourse leading power,discourse construction power,discourse dissemination power and discourse popularization power,which are respectively dominated by administrative power,professional power,media power and education power,is responsible for the functions of agenda setting,discourse reconstruction,technological governance,and political mobilization.The operation of the“re-concentration”mechanism of ideological discourse power means the unity of the speaking context of different discourse subjects,the“re-concentration”of the expression and dissemination of network ideological discourse,and the vertical and vertical diffusion of ideological work system innovation.From the perspective of optimizing the ideological governance system,we should improve and perfect the“re-concentration”mechanism of ideological discourse power.
作者 潘同人 PAN Tong-ren
出处 《北京社会科学》 CSSCI 北大核心 2022年第4期12-20,共9页 Social Sciences of Beijing
基金 教育部人文社会科学研究一般项目(21YJA710055)——新兴青年网络亚文化研究。
关键词 意识形态话语权 “再集中”机制 “思政大课” 意识形态治理 ideological discourse power “re-concentration”mechanism “Large-Scale Online Ideological and Political Course” ideological governance
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