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体验评价法在特定产品使用态度中的实证研究--以电动吹风机为例

Empirical Research on the Evaluation Method in the Attitude of Using Specific Products--Take Electric Hair Dryer as an Example
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摘要 随着消费者对于自身外在形象以及头发健康关注度的不断提升,电吹风机的功能也不仅仅是吹干头发,目前各种带有护发功能的电吹风产品越来越多,传统的实验室检测方法已不能满足对于个性化的功能指标的测评,因此需要开发新的电动吹风机测试评价方法。本文以电动吹风机为例,利用体验评价法对普通电吹风和带有水离子护发功能的产品进行实证研究,运用SPSS 21.0软件对实验样本进行独立检验,从而评价带有水离子护发功能的电动吹风机性能指标,通过实证结果可得,带有水离子功能的电吹风机在改善实验者发质、舒适度及头皮水分等方面有着统计意义上的显著差异性。体验评价法可以作为产品功能主观评价或感官评价的一种方法,与当前传统检测方法形成互补。 With the increasing attention of consumers to their external image and hair health,the functions of hair dryer areexpanded.At present,there are more and more hair dryer products with hair care functions,and the traditional testing methods cannot meet the evaluation of personalized functional indicators,so it is necessary to develop new testing and evaluation methods.In this paper,taking the electric hair dryer as an example,an excepriment is made on ordinary hair dryers and products with water ion hair care function by experience evaluation method.By SPSS 20.0 software,the performance indexes of electric hair dryers with water ion hair care function are evaluated.The empirical results show that the electric hair dryers with water ion function have statistically significant differences in improving the hair quality,comfort and scalp moisture of experimenters.This method can be used as subjective evaluation or sensory evaluation of product functions,it is also complementedwith the traditional test methods.
出处 《日用电器》 2022年第3期136-140,共5页 ELECTRICAL APPLIANCES
基金 大健康与康养电子化产品标准化体系建立及合格评定技术研究(项目号SBRV2021081)的支持。
关键词 体验评价 电动吹风机 水离子功能 统计分析 experience evaluation electric hair dryer water ion function statisticsanalysis
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