摘要
基于对融媒体时代特征、融媒体时代下品牌形象设计环境变迁、中华老字号品牌形象设计现状与策略的分析,探究融媒体时代下中华老字号品牌形象设计呈现出文化性、交互性、本土化、数字化与多样化的发展趋势。
Based on the analysis of the characteristics of the fusion media era, the changes in the brand image design environment in the fusion media era, and the current situation and strategies of the Chinese time-honored brand image design,this paper explores the cultural, interactive, and localization of the Chinese time-honored brand image design in the fusion media era, digitalization and diversification trends.
作者
曹丽蓉
CAO Lirong(Guangxi Arts University,Nanning 530000,China)
出处
《西部皮革》
2022年第6期133-135,共3页
West Leather
关键词
融媒体时代
中华老字号
品牌视觉形象设计
发展趋势
fusion media era
time-honored Chinese brand
brand visual image design
development trend
