摘要
中国核能电力股份有限公司(简称“中国核电”)与中国核学会从2013年起连续9年举办以“魅力之光”命名的全国核电科普活动(简称“魅力之光”),吸引以中学生为主体近300万公众深度学习核科学及核电知识,带动了上千名中学生与院士进行面对面沟通,深度体验核电魅力,获得了超过亿的新媒体网络关注量,成为首屈一指的全国性核电科普品牌,对消除公众对核电的误解,提升公众的核电科学素养及营造核电发展良好氛围发挥了积极作用。相关创新做法、成效以及工作启示,可供核电科普和公众沟通从业人员参考。
Since 2013, China national nuclear power co., LTD.(“CNNP”) and the Chinese Nuclear society have hold the “Charming Light” Cup contest for nuclear power knowledge and summer camp activities(heveinafcer referred to as the “Charming Light”) to appeal to nearly 3 million people with high school students as the main body to carry out deep study of nuclear science and nuclear power knowledge with, lead to face to face communication of thousands of high school students with academicians. It has deeply experienced the charm of nuclear power, gained more than 100 million new media network attention, and become a leading national brand of nuclear science popularization, which has played a positive role in eliminating the public’s misunderstanding of nuclear power, improving the public’s scientific literacy of nuclear power and creating a good atmosphere for the development of nuclear power. Relevant innovative practices, results and inspirations from the work can be used for reference by practitioners of nuclear science popularization and public communication.
作者
罗路红
杜运斌
罗小未
许佳
李之媛
LUO Lu-hong;DU Yun-bin;LUO Xiao-wei;XU Jia;LI Zhi-yuan(China National Power Co.,Ltd.,CNNC,Beijing,100097,China)
出处
《中国核电》
2022年第1期101-105,共5页
China Nuclear Power
关键词
核电科普
魅力之光
品牌
公众沟通
知识竞赛
夏令营
nuclear power science popularization
“Charming Light”Cup contest
Brand
Public communication
Knowledge contest
Summer camp
