摘要
以我国新消费品牌企业的49409个门店为基础,运用最近邻指数、核密度、不均衡指数等空间分析工具探讨了新消费品牌门店的空间分异特征及影响因素。结果表明:①消费结构中,以餐饮食品为龙头,鞋服饰品、彩妆护肤、日用品次之,4种新型消费品牌市场占有率高达76%。②全国新消费品牌分布呈现“2+5”组团格局,2个高密度区为长三角与珠三角城市群,围绕北京、郑州、成都、武汉、长沙5个城市形成次高密度区;从地理区划来看,华东地区占比最高,西北地区分布最少。③客源市场、经济水平、技术创新、公共服务水平与交通条件等因素是新消费品牌空间分布的内在驱动机理。
Based on 49409 stores of China′s new consumer brand companies,and used the Nearest neighbor index,Kernel pensity estimation,Imbalance index and other spatial analysis tools,this paper explored the spatial differentiation characteristics and influencing factors of China′s new consumer brand stores.The results showed that:①In the consumption structure,food and beverages were the leading ones,followed by shoes and apparel products,cosmetics,skincare,and daily necessities.The market share of the four new consumer brands was as high as 76%.②The distribution density of new consumer branded across the country presented a“2+5”cluster pattern.The two high-density areas were the Changjiang River Delta city group and the Pearl River Delta city group,and five sub-high-density areas included Beijing,Zhengzhou,Chengdu,Wuhan,and Changsha.From the perspective of geographical division,East China had the highest proportion,and Northwest China had the least.③The factors such as tourist source market,economic level,technological innovation,public service level and traffic conditions were the important internal driving mechanism of the spatial distribution of new consumer brands.
作者
龙樊榕
唐健雄
刘雨婧
LONG Fan-rong;TANG Jian-xiong;LIU Yu-jing(School of Tourism,Hunan Normal University,Changsha 410012,China)
出处
《资源开发与市场》
CAS
北大核心
2022年第5期568-575,584,共9页
Resource Development & Market
基金
国家自然科学基金项目(编号:41971188)
湖南省双一流学科建设项目(编号:地理学-5010002)
2020年湖南省研究生教育创新工程和专业能力提升工程项目(编号:CX20200505)。
关键词
新消费品牌
新零售
空间分异格局
影响因素
new consumer brands
new retail
spatial differentiation pattern
influencing factors
