摘要
文中通过发放调查问卷的方式,调查女大学生的运动习惯、运动强度以及对运动文胸的认知度和满意度,分析其对运动文胸设计需求(款式结构、面料材质、颜色喜好)、销售需求(价格、购买场所、购买关注点)以及舒适性和功能性需求,剖析了目前运动文胸的不足。结果表明:年龄18~26岁的女大学生胸型以75B为主,喜欢3/4罩杯、无痕背心式的外形设计,常用的罩杯材质为海绵和硅胶,厚度为薄杯,青睐纯棉面料,喜欢低调暗色系;贴体度、透气性、舒适性和价格是购买运动文胸时优先考虑的因素;罩杯合体性差和压力过大是运动文胸目前存在的问题。本研究为内衣企业设计出更舒适、更符合市场需求的运动文胸提供理论参考。
Through the questionnaires in this paper,a survey of female college students’exercise habits,exercise intensity and the recognition and satisfaction of sports bra,analyzes the structure of sports bra styles,fabrics,color preferences design demand,price,place and purchase focus sales demand and comfort and functional requirements,the shortage of the analysis of the current sports bra,the following conclusions.Female college students aged between 18 and 26 mainly have 75 B breasts and prefer 3/4 cup and seamless vest shape design.The commonly used cup is made of sponge and silica gel with thin thickness.They prefer pure cotton fabric and low-key dark color.Fit,breathability,comfort and price are priorities when buying a sports bra.Poor fit and excessive pressure are the current problems in sports bras.In order to provide a theoretical reference for underwear enterprises to design more comfortable and more in line with the market sports bra.
作者
王晓菲
王燕珍
Wang Xiaofei;Wang Yanzhen(School of Textile and Garment,Shanghai University of Engineering Technology,Shanghai 201600,China)
出处
《天津纺织科技》
2022年第1期22-27,共6页
Tianjin Textile Science & Technology
基金
研究生科研创新项目(20KY0913)。
关键词
女大学生
运动文胸
认知度
需求因素
调研分析
Female College Students
Sports Bras
Cognition Degree
Demand Factor
Research Analysis
