摘要
乡村振兴包括乡村产业振兴、人才振兴、文化振兴、生态振兴和组织振兴五个方面,其中产业振兴排在首位,发展红色旅游是促进产业振兴有力抓手。红色资源赋能革命老区乡村振兴具有重要价值,革命老区发展红色旅游与乡村振兴战略之间具有天然的耦合性与衔接性。以郴州汝城沙洲村为例,根据实地调研情况,分析沙洲村发展红色旅游的优势条件、已采取的举措和取得的主要成效,指出沙洲村发展红色旅游存在的问题与瓶颈为:产业内涵驱动不够,旅游客源单一;景区设施不完善,游客停留时间较短;员工素质不高,服务水平满意度低;宣传力度不够,市场融合度不强;当地群众认知度不高,参与积极性不够。提出促进红色旅游与乡村振兴耦合发展主要途径为:优化运营模式,擦亮红色沙洲品牌;完善配套设施,激发群众参与热情;开展技能培训,提高专业化水平;挖掘文化内涵,鲜活体验方式;农商旅融合发力,强强联手提质升级,助力乡村振兴。
Rural revitalization includes five aspects:rural industry revitalization,talent revitalization,cultural revitalization,ecological revitalization and organizational revitalization.Among them,industrial revitalization ranks first,and the development of red tourism is conducive to promoting industrial revitalization.It is of great value for red resources to empower the rural revitalization of old revolutionary base areas,and there is a natural coupling and connection between the development of red tourism in old revolutionary base areas and the rural revitalization strategy.Taking Shazhou Village in Rucheng,Chenzhou as an example,according to the field investigation,the paper analyzes the advantageous conditions,measures taken and main achievements of Shazhou Village in developing red tourism,and points out the problems and bottlenecks of the development of red tourism industry in Shazhou Village,featured by:It is not fully internally driven,contributing to the singularity of the tourist source;The scenic spot facilities are not perfect,contributing to the tourists’short stay;The staff is not highly qualified,contributing to the low satisfaction of service;It is poorly publicized,contributing to a weak market integration;The local people’s awareness is not high,contributing to the lack of participation enthusiasm.It is proposed to clearly optimize the business model and make efforts from multiple parties as the main content of the key tasks,optimize the business model and polish the red sandbar brand,improve supporting facilities to stimulate the desire of the masses to participate,carry out skill training to improve the level of professionalism,explore cultural connotations and fresh experience methods,and help rural revitalization.
作者
伏恬舒
FU Tianshu(School of Social Development and Management,Hunan Women’s University,Changsha 410004,Hunan,China)
出处
《中南林业科技大学学报（社会科学版）》
2022年第2期132-138,共7页
Journal of Central South University of Forestry & Technology（Social Sciences）
基金
湖南省普通高等学校教学改革研究重点课题“‘互联网+’应用型本科旅游专业实训基地建设的改革与实践研究”(HNJG-2021-0249)
湖南省一流本科专业建设点旅游管理专业建设项目(湘教通〔2019〕138号)。
关键词
汝城沙洲村
红色旅游
乡村振兴
发展路径
Shazhou Village in Rucheng
red tourism
rural revitalization
development path
