摘要
党的十九大以来,主题出版快速发展,规模、效益和相关学术研究进入新阶段。出版机构的顶层设计对生产环节已形成有效引导,主题出版业务板块已位列出版单位工作任务之首。文章通过梳理发现,相关研究集中在主题出版的概念体系、选题策划、细分类型、融合功能、“走出去”路径等方面,同时表现出研究主题和主体可适当扩展、理论体系有待进一步建立、融合发展模式研究亟待发力等情况。基于此,出版单位应从选题差异化、品牌焦点化、理论深度化、布局系统化四个方面下功夫,以实现主题出版更好更快发展。
Theme publishing has developed rapidly,and the scale,benefit and the relevant academic research have entered a new stage since the 19th National Congress of the Communist Party of China.The top-level design of the publishing agency has provided effective guidance for production,and theme publishing has ranked as the priorities of the industry.After careful review,this paper finds that relevant researches on theme publishing mainly focus on its system of concepts,planning of topic selection,type of subdivisions,convergent function and the path of "going-out".In the meanwhile,this paper thinks the research topics and subjects can be expanded,the theoretical system has not been established,and research on the model of convergence development is insufficient.Based on the exploration,this paper believes that publishing agencies need to pay attention to topic selection differentiation,brands focus,theoretical depth exploration and layout systematization to realize a much better and faster development of theme publishing.
作者
郝振省
宋嘉庚
HAO Zhen-sheng;SONG Jia-geng(China Society of Editors,Beijing 100007,China;School of Journalism and Publication,Beijing Institute of Graphic Communication,Beijing 102627,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第4期14-19,27,共7页
Editorial Friend
基金
国家社会科学基金项目“数字时代网络出版管理机制研究”(18BXW040)。
关键词
十九大
主题出版
出版机构
融合出版
出版“走出去”
the 19th National Congress of the Comunist Party of China
theme publishing
publishing agency
convergence publishing
publishing"going-out"
