摘要
随着我国在文化创意领域飞速发展,需要从文创产品包装设计环节进行优化,改变以往单一化的设计思路,融入创新思维,将传统文化元素和文创产品包装设计紧密结合起来,从而有助于实现既定包装设计目标。文章就文创产品包装设计中传统文化元素应用价值以及应用的现状进行阐述,然后就传统文化元素和文创产品包装设计进行结合的措施详细探究。只有改变文化产品包装设计的方式,融入创新的设计思维,才能有助于实现既定发展目标。
At present,with the rapid development of my country in the field of cultural creativity,it is necessary to optimize the packaging design of cultural and creative products,change the previous single design thinking,integrate innovative thinking,and closely combine traditional cultural elements with the packaging design of cultural and creative products.up,thereby helping to achieve the established packaging design goals.The article expounds the application value and application status of traditional cultural elements in the packaging design of cultural and creative products,and then explores in detail the measures to combine traditional cultural elements with the packaging design of cultural and creative products.Only by changing the way of packaging design of cultural products and incorporating innovative designs Thinking can help to achieve the established development goals.
作者
赵雅鹏
ZHAO Ya-peng(Shanxi Technology and Business College,Taiyuan 030006,China)
出处
《绿色包装》
2022年第5期64-67,共4页
Green Packaging
关键词
文创产品
包装设计
传统文化元素
cultural and creative products
packaging design
traditional cultural elements
