摘要
目的为中药退热凝胶贴膏的上市及销售提供参考。方法参考相关文献设计调查问卷,题型包括单选题、多选题、矩阵量表题,通过邀请黑龙江中医药大学附属第一医院儿科门诊的家长填写、在公园随机发放调查问卷、网络在线填写调查问卷的方式,收集调查对象的基本情况,以及其认为退热贴的适用人群及范围、对中药添加的认可度、购买意向及价格区间、产品优化方向的相关数据,并进行分析。结果共回收调查问卷320份,其中有效问卷312份,有效回收率为97.50%。97.44%(304/312)的调查对象认为退热贴适用于儿童及青少年,100.00%(312/312)的调查对象将退热贴贴过额头,66.03%(206/312)的还贴过太阳穴、大椎穴等血液流动快的位置;84.62%(264/312)的调查对象认为中药退热凝胶贴膏比普通退热贴的退热效果更好,认为可以预防中暑和缓解头晕的占比分别为82.05%(256/312)和43.59%(136/312);82.05%(256/312)的调查对象购买过中药退热产品,97.44%(304/312)的调查对象对添加柴胡、薄荷的中药退热凝胶贴膏有购买意向,58.97%(184/312)的调查对象认为价格在每贴1~5元为宜;调查对象认为退热贴的退热效果不理想、产品黏性不强、担心引起过敏反应、气味难以忍受的比例分别为61.54%,61.54%,33.33%,23.08%。结论中药退热凝胶贴膏具有使用效果好、无副作用、刺激小、适用范围广等特点,市场前景广阔。
Objective To provide a reference for the launch and sale of Chinese medicine antipyretic gel plaster.Methods Based on related studies,questionnaires were designed with single-choice questions,multiple-choice questions and matrix scale questions.By some ways such as inviting the parents of the Department of Pediatric Outpatient in the First Affiliated Hospital,Heilongjiang University of Chinese Medicine to fill in,randomly distributing the questionnaires in the park and inviting respondents to fill in the questionnaires online,the basic information of the respondents and their views on the applicable population and scope of antipyretic plaster,the recognition of Chinese medicine addition,purchase intention,rational price range and the direction of product optimization were collected and analyzed.Results A total of 320 questionnaires were collected,of which 312 were valid with an effective recovery rate of 97.50%.Precisely 97.44%(304/312)of respondents thought that antipyretic plaster was suitable for children and adolescents,100.00%(312/312)of them pasted the antipyretic plaster on their forehead,66.03%(206/312)of them also pasted places with fast blood flow such as the temple and Dazhui acupoint.Precisely 84.62%(264/312)of the respondents thought that Chinese medicine antipyretic gel plaster had better antipyretic effect than the common antipyretic plaster,82.05%(256/312)and 43.59%(136/312)of them thought that Chinese medicine antipyretic gel plaster could prevent heatstroke and alleviate dizziness,respectively.Precisely 82.05%(256/312)of the respondents had bought Chinese medicine antipyretic products,97.44%(304/312)of them had the intention to buy the Chinese medicine antipyretic gel plaster with Bupleuri Radix and Menthae Haplocalycis Herba,58.97%(184/312)of them thought that the price should be 1-5 CNY per plaster.Precisely 61.54%of the respondents thought that antipyretic plaster had no ideal antipyretic effect,61.54%of them thought that its viscosity was not strong,33.33%of them worried it might cause allergic reactions,and 23.08%of them thought that its smell was unbearable.Conclusion Chinese medicine antipyretic gel plaster has good effect,no adverse reaction,little stimulation and wide application range,and it has broad market prospect.
作者
尹瑞阳
祝莹莹
顾益枭
王海强
YIN Ruiyang;ZHU Yingying;GU Yixiao;WANG Haiqiang(The First Clinical Medical College,Heilongjiang University of Chinese Medicine,Harbin,Heilongjiang,China 150036;The Second Clinical Medical College,Heilongjiang University of Chinese Medicine,Harbin,Heilongjiang,China 150036;The First Affiliated Hospital,Heilongjiang University of Chinese Medicine,Harbin,Heilongjiang,China 150036)
出处
《中国药业》
CAS
2022年第11期17-20,共4页
China Pharmaceuticals
基金
黑龙江省大学生创新创业训练计划项目[202010228008]。
关键词
中药退热凝胶贴膏
退热贴
问卷调查
市场调研
Chinese medicine antipyretic gel plaster
antipyretic plaster
questionnaire survey
market research
