摘要
旅游路线规划是发展红色旅游的重要环节,现有研究多基于研究者经验进行规划定线,基于不同人群的行为偏好进行游线规划的相关研究较少。文章建立红色旅游景点分类体系,从不同人群的选择偏好入手,采用ArcGIS和社会网络模型构建针对大众旅游群体和红色旅游团队的旅游路线体系。以鼓浪屿118个旅游景点(含大众旅游景点以及红色旅游景点)为研究对象,通过对113个大众旅游者以及35个红色旅游团队进行行为特征和选择偏好分析,提出两类群体在6小时总游览时长下的红色旅游路线规划方案。结果表明,文章提出的旅游路线规划方法弥补了以往对人群分析针对性不足的欠缺,结果符合实际的旅游空间形态特征,为红色景点开发提供了技术支撑,对打造红色旅游景点体系具有借鉴意义。
Red tourism routes planning is an important content that needs to be considered in the development of red tourism.Existing research is mostly based on the researcher's experience in planning and routing,and the research based on the behavior of different groups of people is scarce.This paper established classification system structure of red tourist attractions,starting with the priority of different groups of people in the choice of routes,using ArcGIS and Social Network Model to respectively target the red tourist routes of mass tourist groups and tourist teams to form a systematic red tourist route system.This paper takes 118 tourist attractions in Gulangyu as the research objects,including popular tourist attractions and red tourist attractions,and analyzes behavior characteristics and selection preferences of 115 mass tourists and 35 red study groups.There are four main factors involved in the design of tourism routes:attractions of tourist destinations,OD traffic volume between attractions,time constraints which include travel time budget and time consumption during the visiting,and the visit route.Since ordinary tourists and the red study groups have different choices for the red tour route,when designing these routes for these two types of tourists,the considered factors will also be different.Then,based on these analyzed data,this paper proposes the red tourism route planning scheme of the two groups under the total tour time of 6 hours,and designs two travel routes according to the demand characteristics of different groups.The result shows that:(1)Ordinary tourist groups tend to combine red tourist attractions with ordinary tourist attractions in their selection preferences,while red study groups pay more attention to the red value of tourist attractions.(2)The constraints on the design of tourist routes for ordinary tourist groups are mainly in terms of their footprint characteristics and the social network characteristic of the attractions.The red tourist route includes popular attractions and some of the less popular red tourist attractions,forming a reasonable tourist diversion mode.(3)The route design constraints of red study groups mainly lie in their time constraints and preference.Clear tourist preferences are the main characteristics of such groups.It has practical significance for the expansion of tourist routes and the development of red attractions.Totally,this paper shows that the red route planning method proposed in this paper makes up previous research which is lack of the targeted analysis of different population,and the most suitable and optimized red tourism route is formulated for them according to the demand characteristics of different groups,which provides a technical and scientific reference for the study of tourist behavior in Gulangyu,and also conformed to the actual characteristics of tourism space morphology.Moreover,this paper provides an effective technical support for red tourism development,and has a certain significance in improving the crowd's satisfaction for red tourism and promoting red culture.
作者
李渊
尚小钰
徐钲砚
黄振锋
黄竞雄
陈潆馨
Li Yuan;Shang Xiaoyu;Xu Zhengyan;Huang Zhenfeng;Huang Jingxiong;Chen Yingxin(School of Architecture and Civil Engineering,Xiamen University,Xiamen 361005,China;Fujian Key Laboratory of Sensing and Computing for Smart Cities,Xiamen 361005,China;School of Urban Planning and Design,Peking University,Shenzhen 518055,China;Faculty of Social Sciences,University of Hong Kong,Hong Kong 999077,China)
出处
《旅游论坛》
2022年第2期45-54,共10页
Tourism Forum
基金
国家自然科学基金项目“基于行为分析的景区人流模拟与空间优化-GPS与问卷结合的研究”(41671141)
福建省自然科学基金项目“融合眼动分析和主观评价的景区视觉感知研究”(2020J01011)
厦门市科技局项目“面向三维环境和大数据的旅游心理容量测算方法与规划设计平台”(3502Z20183005)
厦门市建设局项目“基于“BIM+”理念的建筑空间行为研究及空间优化方法”(XJK2019-1-9)
厦门大学大学生创新创业训练计划项目“鼓浪屿红色旅游路线规划”(2019Y1610)。
关键词
红色旅游
旅游路线
行为特征
选择偏好
社会网络模型
red tourism
tourist routes
behavior characteristics
selection preferences
social network model
