摘要
研发创新问题与核心竞争力问题是体育产业公司的关键问题、重要问题,对整个体育产业的发展意义重大。本文以我国13家A股体育用品上市公司2017—2020年数据作为样本,对公司研发投入与核心竞争力关系进行多元线性回归实证分析。研究结果表明,体育用品上市公司的研发投入与核心竞争力呈显著正相关。并在实践讨论与反思基础上提出建议:增强研发投入,营造良好研发环境;扩大融资渠道,合理控制资产负债率;加强无形资产管理,提升品牌价值。
R&D innovation and core competitiveness are the key issues and important issues of sports industry companies,which are of great significance to the development of the whole sports industry.Based on the 2017-2020 data of 13 A-share sporting goods listed companies in China,this paper makes an empirical analysis of the relationship between corporate R&D investment and core competitiveness by multiple linear regression.The results show that,R&D investment of listed sporting goods companies is significantly positively correlated with core competitiveness.Finally,some suggestions are put forward on the basis of practical discussion and reflection,enhancing R&D investment and creating a good R&D environment;expanding financing channels and reasonably controlling of asset-liability ratio;strengthening the management of intangible assets and enhancing brand value.
作者
肖军
段娟娟
XIAO Jun;DUAN Juan-juan
出处
《哈尔滨体育学院学报》
2022年第3期55-61,共7页
Journal of Harbin Sport University
基金
2021年安徽省教育厅人文社科重点项目(编号:SK2021A0414)。
关键词
体育用品上市公司
研发投入
核心竞争力
Sports goods listed companies
R&D investment
Core competitiveness
