摘要
最好的设计一定是最能打动人心、引起共鸣的,城市是人民的城市,城市文化的本质是人民的文化,当把每一个生动的武汉人所承载的武汉故事、武汉文化作为设计的主体内容时,整个城市品牌形象的枝干就立起来了。在后疫情时代,武汉的城市形象设计与传播不应只停留在简单地强调外部力量对武汉的支持,更需要将重心关注在如何去治愈、恢复让武汉重新焕发生机。文章通过将武汉方言文化作为主体内容去打造系列性盲盒产品,试图以新机能形式去交融整个城市的文化血脉,再一次唤起人们对武汉的期待与热爱,并持续将“正能量”“治愈”贯穿在品牌的打造和孵化之中,在盲盒产品设计中去承载武汉的文化、人物、美食、风俗等各个方面,以达到持久触动、温暖人们心灵的作用。
The best design must be the most moving and resonant.The city is the people's city,and the essence of urban culture is the people's culture.When the Wuhan story and Wuhan culture carried by each vivid Wuhan people are taken as the main content of the design,the branches of the whole city brand image will stand up.In the post epidemic era,the urban image design and communication of Wuhan should not only simply emphasize the support of external forces to Wuhan,but also focus on how to cure and restore Wuhan and rejuvenate Wuhan.By taking Wuhan dialect culture as the main content to create a series of blind box products,we try to blend the cultural blood of the whole city with new functional forms,once again arouse people's expectation and love for Wuhan,continue to run"positive energy"and"cure"through the brand building and incubation,and carry Wuhan's culture,characters,food,customs and other aspects in the design of blind box products,so as to achieve lasting touch the role of warming people's hearts.
作者
李丹贝
Li Danbei(Wuhan University of Technology,Wuhan 430070)
关键词
方言文化
文创产品
盲盒
IP形象
dialect culture
cultural and creative products
Blind box
IP image
