摘要
文章在明确信息素养、信息服务、电子商务采纳与农户收入之间的理论关系的基础上,利用陕西省4个苹果基地县的878份问卷调查数据,实证检验信息素养、电子商务采纳与农户收入之间的关系,并分析信息服务在其中的作用机理。结果表明:电子商务采纳具有显著的增收效应,且在不同学历和社会资本的农户群体中存在明显的异质性;信息素养显著促进农户电子商务采纳和农民增收;电子商务采纳在信息素养影响农户收入的关系中发挥部分中介作用;信息服务在信息素养、电子商务采纳和农户收入的关系中发挥正向调节作用。
On the basis of clarifying the theoretical relationship between information literacy, information service, e-commerce adoption and farmers’ income, this paper uses questionnaire survey data of 878 apple growers from 4 apple-base counties in Shaanxi Province to empirically test the relationship of information literacy, e-commerce adoption and farmers’ income, and then analyzes the function mechanism of information service in the relationship. The results are shown as below: E-commerce adoption has a significant income-increasing effect, and there is obvious heterogeneity among farmer groups with different educational backgrounds and e-commerce adoption types;information literacy significantly promotes e-commerce adoption by farmers and increases their incomes;e-commerce adoption plays a partially mediating role in the relationship between information literacy and farmers’ income increase, and information service plays a positive mediating role in the relationship between information literacy, e-commerce adoption, and farmers’ income.
作者
闫贝贝
刘天军
Yan Beibei;Liu Tianjun(College of Economics and Management,Northwest Agricultural&Forestry University,Xianyang Shaanxi 712100,China;Western Rural Development Research Center,Northwest Agricultural&Forestry University,Xianyang Shaanxi 712100,China)
出处
《统计与决策》
CSSCI
北大核心
2022年第11期70-73,共4页
Statistics & Decision
基金
国家自然科学基金重点项目(71933005)
国家自然科学基金面上项目(71773089)。
关键词
信息素养
电子商务采纳
农户收入
信息服务
information literacy
e-commerce adoption
farmers’income
information service
