摘要
实现转型升级是泉州民营外贸企业的内在要求,也是泉州经济实现高质量发展的必然选择。新冠疫情的全球流行对国际贸易的长期影响不容忽视,国际贸易发展将进入后疫情时代。在此背景下,以“钻石模型”为理论基础,分别从生产要素、需求条件、相关企业、企业竞争力、政府行为和机会六个方面对泉州民营企业外贸企业的竞争力以及竞争原理进行分析,找出在新阶段企业竞争力的优势和挑战,提出通过打好“外贸”和“内销”组合拳、以网路营销和跨境电商赋能外贸增长、发展生产性服务业等手段,实现民营外贸企业的转型升级。
Realizing transformation and upgrading has always been the inherent requirement of Quanzhou private foreign trade enterprises,and it is also the inevitable choice for the high-quality development of Quanzhou's economy.The long-term impact of COVID-19 on international trade can not be ignored,international trade will enter the post epidemic era.In this context,based on the"Diamond Model",this paper analyzes the competitiveness and competitive principles of foreign trade enterprises of private enterprises in Quanzhou from six aspects:production factors,demand conditions,related enterprises,enterprise competitiveness,government behavior and opportunities,finds out the advantages and challenges of Quanzhou private foreign trade enterprises in developing competitiveness in the new stage.It is proposed to realize the upgrading and transformation of private foreign trade enterprises through the combination of"foreign trade"and"domestic sales",enabling foreign trade growth through Internet marketing and cross-border e-commerce,and developing producer services.
作者
郭芳
GUO Fang(Business College of Liming Vocational University, Quanzhou,Fujian 362000,China)
出处
《山东商业职业技术学院学报》
2022年第3期11-16,共6页
Journal of Shandong Institute of Commerce and Technology
基金
泉州市社科基金一般项目“全球疫情背景下泉州民营外贸企业转型发展的对策”(2020D04)。
关键词
新冠疫情
泉州民营外贸企业
钻石模型
升级转型
COVID-19
Quanzhou private foreign trade enterprise
Diamond Model
upgrading and transformation
