摘要
融媒体作为一类新型的媒体形式,实现了传播载体的创新,医药卫生科技期刊应顺应时代的发展潮流,迈入融合发展的新阶段。融媒体时代下,医药卫生科技期刊需要在信息承载内容与形式、信息传播的宗旨、信息传播形式等方面进行变革。本文结合医药卫生科技期刊融媒体建设与传播现状,提出了医药卫生科技期刊融媒体建设与传播策略:加强期刊融媒体顶层设计,向数字集约化发展;创新医药卫生科技期刊运营模式,实现流量价值最大化;提供精准化服务,满足客户个性化需求;运用多媒体手段,拓宽数字化传播渠道;加强融媒体人才建设,提高办刊队伍整体素质。
As a kind of new media form,the convergence media has realized the innovation of communication carrier,medical science and technology journals should conform to the development trend of the times and step into a new stage of integration development.In the era of convergence media,medical science and technology journals need to be reformed in the aspects of information bearing content and form,purpose and form of information dissemination.Based on the current situation of the construction and dissemination of medical and health science and technology journals,this paper proposes the construction and dissemination strategies of medical and health science and technology journals:strengthening the top-level design of journals integrating media,and developing towards digital intensive development;innovating the operation mode of medical and health science and technology journals,and realizing the value of traffic.maximize;provide precise services to meet the individual needs of customers;use multimedia means to expand digital communication channels;strengthen the construction of media-integrated talents and improve the overall quality of the publication team.
作者
王霞
詹洪春
WANG Xia;ZHAN Hongchun(Department of Editorial,China Modern Medicine Magazine,Beijing 100124,China;School of Business,Yulin Normal University,Guangxi Zhuang Autonomous Region,Yulin537000,China)
出处
《中国医药导报》
CAS
2022年第18期194-196,F0003,共4页
China Medical Herald
基金
玉林师范学院高层次人才科研启动基金项目(G2021SK10)。
关键词
医药卫生科技期刊
融媒体建设
传播策略
融合发展
Medical science and technology journals
Convergence media construction
Communication strategy
Integrative development
