摘要
随着互联网技术的发展,移动终端设备的普及,人们在任何时间、地点都能通过手机掌握最新资讯。农村电子商务是以农产品为中心形成和带动市场经济主体,为了更快捷获取市场信息并进行生产经营活动所采取的新型贸易方式与手段。笔者从我国传统农村电商形式入手研究其发展所面临的瓶颈,对新媒体时代农村电商的发展提出了可行性建议,仅供参考。
With the development of Internet technology and the popularity of mobile terminal devices,people can grasp the latest information anytime,anywhere through mobile phones.Rural e-commerce is a new trade method and means that takes agricultural products as the center to form and drive the main body of market economy,in order to better and more conveniently obtain market information and carry out production and operation activities.The author studies the bottleneck of traditional rural e-commerce in China,and puts forward feasible suggestions for the development of rural e-commerce in the new media era for reference only.
作者
朱璐璐
Zhu Lulu(Guizhou Vocational and Technical College of Economics and Trade,Guizhou Qiannan 558022)
出处
《南方农机》
2022年第13期120-123,共4页
关键词
新媒体时代
农村电商发展
瓶颈
对策
new media era
rural e-commerce development
bottleneck
countermeasure
