摘要
俄乌冲突是第一场真正意义上的网络时代的战争,是现实空间局部战争与网络空间全球一体化舆论战第一次高度融合的战争,标志着人类战争形态与方式的转变,也标志着舆论战范式发生了根本转变。社会信息传播范式的转变是舆论战范式转变的前提和基础。基于网络的全球信息联动、全球民众的动员、人工智能技术的广泛使用等,舆论战超越了传统宣传和民众动员,而转为更加复杂的认知战和混合战。本文基于互联网技术的演进和信息传播机制的变革,梳理了大众传播与数字传播两种范式的舆论战演进历程,分析了这场混合战的特点与规律,并为我们未来更好应对相应挑战和威胁提出对策建议。
The conflict between Russia and Ukraine is the first war in the real sense in the Internet age.It’s also the first highly integrated war between the local war in real space and the public opinion warfare of global integration in cyberspace.It marks the transformation of the form and mode of human war and the fundamental shift of the paradigm of public opinion warfare.The shift of social information communication paradigm is the premise and foundation of the shift of public opinion warfare paradigm.The global information linkage based on the Internet,the mobilization of the global public,and the wide use of artificial intelligence technology,public opinion warfare goes beyond the traditional propaganda and public mobilization and enters a more complex cognitive war and hybrid war.We analyzed the evolution of public opinion based on the two paradigms of mass communication and digital communication,went deep into the evolution of Internet technology and the reform of information communication mechanism,analyzed the characteristics and laws of this hybrid war,and put forward corresponding countermeasures and suggestions for China to better deal with corresponding challenges and threats in the future.
作者
方兴东
钟祥铭
Fang Xingdong;Zhong Xiangming
出处
《传媒观察》
CSSCI
2022年第4期5-15,共11页
Media Observer
基金
2021年国家社科基金重大专项(21VGQ006)
2019年度国家社科基金重点项目“新媒体环境下公共传播的伦理与规范研究”(19AXW007)阶段性成果。
关键词
俄乌冲突
网络战
舆论战
混合战
智能传播
范式转变
Russian-Ukrainian conflict
cyber warfare
public opinion warfare
hybrid war
intelligent communication
paradigm shift
