摘要
在农产品品牌建设、农村电商发展壮大的当下,如何更好利用品牌助推农村电商销量提升,助力农村经济发展成为热点问题。通过分析农产品电商销售百强县拥有的农产品地理标志、“一村一品”示范村镇,体现打造农产品品牌的重要性,最后归纳利用农产品品牌促进电商发展的思路。
With the brand building of agricultural products and the development and growth of rural e-commerce,how to make better use of the brand to boost the sales volume of rural e-commerce and help the development of rural economy has become a hot issue.By analyzing the geographical indications of agricultural products and“one village,one product”demonstration villages and towns owned by the top 100counties of agricultural product e-commerce sales,this paper reflects the importance of building agricultural product brands,and finally summarizes the ideas of using agricultural product brands to promote the development of ecommerce.
作者
侯昊天
贾廷灿
Hou Haotian;Jia Tingcan(Rural Social Development Center of the Ministry of Agriculture and Rural Areas,Beijing 100122)
出处
《古今农业》
2022年第2期1-5,130,共6页
Ancient and Modern Agriculture
关键词
农产品品牌
农村电商
一村一品
Agricultural product brand
Rural e-commerce
“One village,one product”
