摘要
国家形象是一个国家软实力的重要体现,很多国家都非常重视本国的国际形象塑造。国家形象塑造通常可以分为“自塑”和“他塑”两类。而“自塑力”和“他塑力”的大小则取决于国际传播的话语权掌握在谁手中。当今国际传播的话语权掌握在西方发达国家手中,而北京冬奥会在新媒体平台上大热,让我们看到了利用技术演进与智能传播,逆转“西强东弱”的国际传播格局、建构中国在全球话语体系中话语权、重塑中国国家形象的契机和途径。
National image is an embodiment of a country's soft power,which is crucial to the survival and development of the country.Because of this,many countries attach great importance to their international image.The shaping of national image can usually be divided into"self shaping"and"other shaping".The size of"self shaping force"and"other shaping force"depends on who holds the discourse power of international communication.There is no doubt that the voice of international communication in today's world is in the hands of western developed countries.The popularity of the Beijing Winter Olympic Games on the new media platform shows us the opportunities and ways to use technological evolution and intelligent communication to reverse the international communication pattern of"strong in the West and weak in the East",construct China's voice in the global discourse system,and reshape China's national image.
作者
史小今
吴金希
SHI Xiaojin;WU Jinxi
出处
《中共中央党校（国家行政学院）学报》
CSSCI
北大核心
2022年第4期95-101,共7页
Journal of The Party School of The Central Committee of The C.P.C（Chinese Academy of Governance）
基金
国家社科基金青年项目“基于大数据平台驱动的我国难民政策创新及周边难民危机预警机制建立研究”(18CGJ028)。
关键词
北京冬奥会
技术演进
智能传播
国家形象
国际传播
Beijing Winter Olympics
Technological Evolution
Intelligent Communication
National Image
International Communication
