摘要
病虫害统一防治服务供给过程中的农户信任是一个易被忽略的现实问题。本文使用2019年苏皖两省891户农户调查数据,实证分析了信任对农户病虫害统一防治服务选择的影响。研究发现:农户对服务供给主体的信任程度,显著地影响农户的病虫害统一防治服务采纳行为和具体技术选择,并且这种信任机制表现出较强的对本地熟人社会关系和“政治或职业身份”属性的偏好。作为信任的补充手段之一,签订防治服务合同会显著提升农户选择病虫害统一防治服务的概率,这反映出农户对统一防治服务供给主体的信任偏好从看重农村熟人社会关系转向看重契约的重要变化。另外,农业灾害保险在信任对农户病虫害统一防治服务选择的影响中具有调节效应,能够促进农户选择统一防治服务。农户防治服务选择行为中的人际信任与合同签订表现出一种互补而非替代关系,这类似于农户为统一防治服务选择配上“双保险”。据此,未来应加强本地化的病虫害统一防治服务供给主体的培育,同时强化这类服务合同的执行力度,规范病虫害防治服务行业的进入门槛与从业资质,以期降低农业社会化服务供需匹配中由信任问题导致的效率损失。
Farmers’trust in the supply of integrated pest control services is a practical problem that is easy to be ignored.Based on the data of 891 rural households in Jiangsu and Anhui provinces in 2019,this article analyzes the mechanism and influence of interpersonal trust to farmers’choice of integrated pest control services.The study finds that the interpersonal trust of farmers to service providers has a significant positive impact on the adoption behavior of integrated pest control services and specific technical options.This trust mechanism shows the preference about more reliable local acquaintances’social relations and the attribute of political or professional identity.As one of the supplementary means of interpersonal trust,signing the contract of control services will significantly increase the proportion of farmers receiving control services,which reflects the important change of farmers’trust preference for the supply of unified prevention and control services from focusing on the social relations of rural acquaintances to contracts.In addition,agricultural disaster insurance has a significant negative regulatory effect on the impact of trust to farmers’services choice,which can promote farmers to choose integrated pest control services.The relationship between interpersonal trust and contract signing in the behavior of farmers’integrated pest control services selection shows a complementary rather than alternative relationship,which is similar to farmers’double insurances for services selection.Therefore,this study suggests strengthening the cultivation of localized service providers and the implementation of service contracts,standardizing the entry threshold and professional qualifications of the integrated pest control services industry,so as to reduce the efficiency loss caused by the trust problem in the supply-demandmatching of agriculturalsocialized services.
作者
王全忠
田中宝
潘锦云
周宏
WANG Quanzhong;TIAN Zhongbao;PAN Jinyun;ZHOU Hong
出处
《中国农村观察》
CSSCI
北大核心
2022年第4期115-133,共19页
China Rural Survey
基金
国家社会科学基金一般项目“乡村振兴战略背景下促进农业生产性服务业充分发展问题研究”(编号:18BJY136)
教育部人文社会科学研究项目“病虫害防治服务供给模式:诱致因素、空间分异与农户响应”(编号:19YJC790139)
江苏现代农业(水稻)产业技术体系产业经济研究团队(编号:JATS[2021]472)的资助。
关键词
病虫害统一防治
服务选择
信任
服务合同
农业灾害保险
Integrated PestControl
Service Selection
Trust
ServiceContract
Agricultural DisasterInsurance
