摘要
2020年春节档电影因为疫情而全部宣布撤档,电影《囧妈》却选择了牵手流媒体巨头字节跳动,试水春节档电影的免费流媒体首播,造成了巨大的社会反响。作者以电影《囧妈》的流媒体免费首播为切入点,研究分析这场首播所带来的连锁效应,其中包括了情感效应、经济效应、产业效应和媒体效应,并展望了中国电影市场流媒体与传统院线的未来格局。
In 2020,the Spring Festival films were all announced to be withdrawn due to the epidemic,but the film Lost in Russia chose to join hands with the streaming media giant ByteDance to give its premiere for free,which caused huge social repercussions.Taking the free premiere as the starting point,the author studies and analyzes the chain effect brought by the premiere,including emotional effect,economic effect,industrial effect and media effect,and looks forward to the future pattern of streaming media and traditional cinemas in the Chinese film market.
作者
欧阳俊哲
OUYANG Jun-zhe(Jingdezhen Ceramic Institute,Jingdezhen 333403,China)
出处
《遵义师范学院学报》
2022年第4期77-79,共3页
Journal of Zunyi Normal University
基金
江西省教育科学“十三五”规划重点项目“基于大学生心理健康教育的全媒体阅读疗法实证研究”(20ZD060)。
关键词
电影
《囧妈》
流媒体
film
Lost in Russia
streaming media
