摘要
文章旨在构建一种新型的城市品牌要素框架模型,统筹融合城市品牌相关要素,提升人们对城市品牌的忠诚度和信任度。首先,通过文献研究法,划分设计管理层级,分类城市品牌要素;其次,通过理论分析法,总结城市品牌各要素与设计管理层级的映射关系;再次,以战略层、组织层、执行层为基础,细分城市品牌要素的具体内容与相互关系;最后,通过案例验证法,以韩国首尔市为例验证该框架模型的可行性。最终得出战略层中的城市战略设计与城市形象设计;组织层中的资源管理、创新管理、品牌管理;执行层中的网络体验、场所体验、活动体验;通过以上三个层级中的八个要素共同组建城市品牌系统模型,为有效地构建个性化城市品牌形象提供理论依据。
A new framework model of city brand elements is constructed to integrate city brand-related elements and enhance people's loyalty and trust in the city brand.Firstly,through the literature research method,the design management level is divided and the city brand elements are classified;secondly,through the theoretical analysis method,the mapping relationship between the city brand elements and the design management level is summarized;thirdly,based on the strategic,organizational and executive levels,the specific contents and interrelationships of the city brand elements are subdivided;finally,through the case validation method,the feasibility of the framework model is verified by taking Seoul,South Korea,as an example.The final result obtains the city strategy design and city image design in the strategy level;the resource management,innovation management and brand management in the organizational level;the network experience,place experience and event experience in the implementation level.The above three levels of the eight elements are integrated together to form a city brand system model,providing a theoretical basis for effectively building a personalized city brand image.
作者
刘勇
吴春茂
Liu Yong;Wu Chunmao
出处
《家具与室内装饰》
北大核心
2022年第7期120-125,共6页
Furniture & Interior Design
基金
国家社会科学基金重大项目(17ZDA020)
教育部产学合作协同育人项目(202102192003)。
关键词
设计管理层级
城市品牌要素
品牌体验
框架构建
Design management level
City brand elements
Brand experience
Framework construction
