摘要
太极拳的国际传播进程既反映了鲜明的时代特色,又体现了自身不同传播阶段的特点。从以技艺学习为主的国际推广到以文化交流为主的交互传播,再到以健康服务为主的整合传播,太极拳的国际传播已具备多元一体的传播主体、理念传递的传播内容、多维立体的传播途径、具身化的传播过程阐释、精准分层的传播对象、提升话语权的传播效果以及多极化扁平化的传播环境,实现了历史性突破。太极拳国际传播成功发展的主要原因在于紧扣国家发展战略、国际交流环境开放多元,以及坚持以传播对象为中心。在新时代,太极拳的国际传播应秉承“和而不同”的思想共识与“合作共赢”的价值追求,构建太极拳全球传播的新格局;以“美美与共”的理想境界,打造太极拳品牌文化的新高地;以“天人合一”的理念认知,满足人民对美好生活的新期待。
The international communication process of Taijiquan not only reflects the distinctive characteristics of the times,but also reflects the characteristics of its own different communication stages.In the development process from international promotion based on skill learning to interactive communication based on cultural exchange,and then to integrated communication based on health services,the international communication of Taijiquan has formed a diversified and integrated communication subject,the communication content of concept transmission,the multi-dimensional communication channels,the specific communication process interpretation,and the accurate and layered communication objects,an improved communication effect of a greater discourse power and a multi polarized and flat communication environment,achieving a historic breakthrough.The brilliant achievements are mainly due to sticking to the national strategy,the opening-up of the international environment,and focusing on the communication objects.In the New Era,the international communication of Taijiquan should adhere to achieve a new breakthrough in“a community with a shared future for mankind”with the ideological consensus of“harmony but not uniformity”;build a new pattern of global communication of Taijiquan with the value pursuit of“win-win cooperation”;create a new highland of brand culture of Taijiquan with the ideal state of“dialogue between cultures”;and meet people’s new expectations for a better life with the concept of“harmony between man and nature”.
作者
林小美
余沁芸
王晓燕
LIN Xiaomei;YU Qinyun;WANG Xiaoyan(College of Education,Zhejiang University,Hangzhou 310058,China;School of Physical Education and Health,Hangzhou Normal University,Hangzhou 310012,China)
出处
《体育科学》
CSSCI
北大核心
2022年第6期31-41,共11页
China Sport Science
基金
国家社会科学基金一般项目(18BTY025)。
关键词
新时代
太极拳
国际传播
New Era
Taijiquan
international communication
