摘要
文章以CNKI中核心期刊(含CSSCI)2005~2021年收录的134篇农产品电子商务文献为研究对象,运用质性分析软件NVivo,遵循扎根理论自下而上对文献进行归类整理、文本编码和内容分析,形成树状三级节点编码体系及研究框架,进而构建农产品电子商务研究理论模型并系统、直观揭示国内农产品电子商务研究进展:树状三级节点编码体系由初始概念(自由节点)、主轴范畴、核心范畴组成,其中,核心范畴涉及农产品电子商务问题及对策、商务模式、平台构建、物流;当前,农产品电子商务问题及对策因实践需求而备受关注,商务模式多结合区域特征拓展常规模式但尚未形成普适性应用模式,平台构建多结合新型信息技术进行功能、架构体系完善,物流多融合新型信息技术、冷链物流构建现代农产品物流体系以提高农产品电子商务效率。
Taking the 134 literature’s on e-commerce of agricultural products as the research object,which collected by core journals of CNKI(including CSSCI)from 2005 to 2021,the authors make use of qualitative analysis software named NVivo,follow the grounded theory,classify,code and analyze the literature’s from bottom to top,then form a tree three-level node coding system and research framework,and then build the research theoretical model on e-commerce of agricultural products,systematically and intuitively reveal the research development of e-commerce of agricultural products in China.The tree three-level node coding system is composed of initial concept(free node),principal category and core category,among which the core category involves problems and countermeasures on e-commerce of agricultural products,business modes on e-commerce of agricultural products,platform construction on e-commerce of agricultural products,and logistics of e-commerce of agricultural products;at present,e-commerce problems and countermeasures of agricultural products have attracted much attention due to practical needs,and business modes are mostly combines the regional characteristics to expand the conventional model,but the universally applicable mode is yet to be formed.The platform construction is mostly combined with new information technology to improve the function and architecture system.In order to improve the efficiency of e-commerce of agricultural products,logistics of e-commerce of agricultural products integrate new information technology and cold chain logistics to build the modern logistics system of agricultural products.
作者
孙雨生
刘涛
SUN Yusheng;LIU Tao(School of Economics and Management,Hubei University of Technology,Wuhan 430068,China)
出处
《物流科技》
2022年第11期71-76,共6页
Logistics Sci-Tech
基金
全国教育科学规划基金项目“基于多数据源、多方法融合的学科知识图谱构建方法研究”(DIA160326)
湖北循环经济发展研究中心开放基金一般项目“基于科学知识图谱的农产品电子商务研究可视化分析”(HXFKY1522)
教育部人文社会科学研究规划基金项目“基于本体的数字图书馆语义用户兴趣模型构建机理及应用模式研究”(17YJA870016)
湖北省高等学校哲学社会科学研究重大项目“湖北农业绿色转型发展问题研究”(19ZD026)。
关键词
农产品电子商务
NVivo
质性研究
问题及对策
商务模式
平台构建
e-commerce of agricultural products
NVivo
qualitative research
problems and countermeasures
business mode
platform construction
