摘要
以茶卡盐湖、东台吉乃尔湖、茫崖翡翠湖为案例对象,采集分析游客携程网、马蜂窝平台的在线网络评论,提取出景区网络文本高频词。对游客评论进行语义网络中心性分析和情感分析,综合比较得出结论:青海省网红盐湖景区的发展存在同质化、生态环境破坏、服务质量低、基础设施不完善等问题,进而影响游客体验感,产生一定的负面情感。针对这些现状,对如何实现盐湖“爆红”之后的可持续、创新性发展提出相关建议和参考意见。
Taking Chaqa Salt Lake,Dongtai Ji’naier Lake and Mangya Emerald Lake as case objects,the online network reviews of tourists’Ctrip and Ma Hive platforms were collected and analyzed to extract high-frequency words from the scenic web texts.Subsequently,a semantic network centrality analysis and sentiment analysis were conducted on the tourists’comments,and a comprehensive compar ison was made to conclude that the development of the internet celebrity salt lake in Qinghai Province has problems such as homogenization,ecological environment destruction,low service quality and inadequate infrastructure,which in turn affect the tourists’experience and generate certain negative sentiments.In view of these problems,suggestions and recommendations are made on how to achieve sustainable and innovative development of the salt l ake after it has become popular.
作者
李晓冰
孙丽君
LI Xiao-bing;SUN Li-jun(School of Faculty of Arts and Journalism and Communication,Shandong University of Finance and Economics,Jinan Shandong 250014,China)
出处
《德州学院学报》
2022年第4期59-64,17,共7页
Journal of Dezhou University
基金
2019年科技部“现代服务业共性关键技术研发及应用示范”重点研发计划重点专项:“文化和科技融合特色产业集聚公共服务平台研发与应用示范”(项目号2019YFB1406000)阶段性成果。
关键词
网红盐湖景区
游客感知形象
可持续发展
网络文本分析
比较研究
internet celebrity Salt Lake Scenic Area
tourist perception i mage
sustainable development
web text analysis
comparative study
