摘要
在“互联网+农业”和“乡村振兴”的大背景下,随着移动互联网络时代经济的不断发展,互联网技术应用已完全渗透到农村领域。新媒体技术作为互联网传播发展新的产物,成为信息传播、商品宣传和网络营销的重要传播平台。由于农村电商创业者网络运营思想观念、网络技术水平等原因,新媒体技术在农村电子商务运营中存在较多的问题。因此,本文主要阐述新媒体技术在农村电子商务运营中的应用现状,提出新媒体技术在农村电子商务中的推广方式和运营技巧,帮助农村电子商务快速发展。
With the“Internet+agriculture”and“rural revitalization”,Internet technology has penetrated into rural areas with the continuous development of mobile Internet era.As a new product of the development of Internet communication,new media technology has become an important communication platform for information communication,commodity publicity and network marketing.Due to the rural e-commerce entrepreneurs’network operation ideas and network technology level,there are many problems in the rural e-commerce operation of new media technology.Therefore,this paper mainly expounds the application status of new media technology in rural e-commerce operation,and puts forward the promotion methods and operation skills of new media technology in rural e-commerce,so as to help the rapid development of rural e-commerce.
作者
陈志远
CHEN Zhi-yuan(Quanzhou Huaguang Vocational College,Quanzhou Fujian 362121,China)
出处
《湖北开放职业学院学报》
2022年第16期143-145,共3页
Journal of Hubei Open Vocational College
基金
2019年福建省教育厅中青年教师教育科研项目(科技类)“短视频技术在电子商务运营中的应用研究”(项目编号:JAT191625)。
关键词
新媒体运营
农村电子商务
应用研究
new media operation
rural e-commerce
application research
