摘要
随着互联网的快速发展,新媒体平台不断涌现,各种短视频App风靡出场,枯燥乏味的时政类新闻难以抓住大众的注意力。但时政类新闻却是关系国计民生的硬新闻,因而传统主流媒体必须走上新媒体改革之路,提升时政新闻的吸引力和传播力。《新闻联播》作为国内时政新闻的“领头羊”,顺应时代潮流推出了《主播说联播》栏目。该文通过对《主播说联播》的传播要素进行分析,探寻出《主播说联播》的传播特征,并进一步思考《主播说联播》存在的现实问题。
With the rapid development of the Internet, new media platforms continue to emerge, various short video Apps are popular, and boring and tedious current political news is difficult to seize the public’s attention. However, current political news is hard news related to the national economy and people’s livelihood, so the traditional mainstream media must embark on the road of new media reform to enhance the attractiveness and dissemination of current political news. As the bellwether of domestic current political news, Network News Broadcast has launched Anchor Says Network column in line with the trend of the times. Through the analysis of the communication elements of Anchor Says Network, this paper explores the communication characteristics of it, and further thinks about the practical problems existing in it.
作者
孙静
尹兴
SUN Jing;YIN Xing(School of Marxism,Shanghai Maritime University,Shanghai,200120,China)
出处
《文化创新比较研究》
2022年第18期57-60,共4页
Comparative Study of Cultural Innovation
基金
国家社科基金一般项目“金融危机后美国制度结构转型和垄断资本主义发展阶段分析”(项目编号:17BKS096)。
关键词
《主播说联播》
时政类新闻
传播特征
短视频
Anchor Says Network
Political news
Communication characteristics
Short videos
