摘要
为了使大学生充分利用社交媒体进行创新创业,分析了大学生创业融入社交媒体的发展现状,指出了社交媒体对大学生创业的作用。其有助于开阔大学生创业人脉关系网、拓展创业路径、完善创业链、延伸创业营销方式、开拓创业知识技能。提出了社交媒体增强大学生创业前景的可能性:应建立创业平台,为大学生提供全新的创业环境,提升其创业技能,积累创业经验,发挥社交媒体的传播营销功能,全面提升大学生创业的成功率。
In order to help college students to fully utilize social media for their innovation and entrepreneurship,the study analyzes the present situation of the integration of entrepreneurship of college students into social media,and points out the function of social media on the entrepreneurship of college students.Social media can help college students to widen entrepreneurship network,expand entrepreneurship pathway,perfect entrepreneurship chain,prolong entrepreneurship marketing method,and improve entrepreneurship knowledge skills.Then the study proposes the possibility of social media strengthening the entrepreneurship prospect of college students,i.e.to establish entrepreneurship platform,provide new entrepreneurship environment for students,improve entrepreneurship skill,accumulate entrepreneurship experience,play the role of communication marketing of social media,and comprehensively improve the successful rate of entrepreneurship of college students.
作者
祝子怡
Zhu Ziyi(Xi’an Traffic Engineering Institute,Xi’an 710300,China)
出处
《黑龙江科学》
2022年第18期101-103,共3页
Heilongjiang Science
关键词
社交媒体
现状
大学生创业
创业前景
Social media
Present situation
Entrepreneurship of college students
Entrepreneurship prospect
