摘要
乡物生产是当代中国短视频文化的重要内容,涉及从生产资料到生活资料的广阔层面。但短视频文化中的乡物生产不同于传统乡物的生产,它是以在线展示为媒介的物性的展演和消费。可看之物、操演之物、关涉之物是乡物短视频中的主要机制,它们促使这类短视频持续生产。具体逻辑表征为,乡物在技术和消费的介入下从现实中剥离,成了可看的景观,实现了意义的重塑;乡物在身体和技术的编织下生成了一种物的关系和聚集场景,使新的意义得以充盈;乡物在事物间性的状态下实现了解域化,展现出了在权力、经济、社会、审美等方面的话语建构能量。物性视野为重审中国乡土文化的新媒介实践提供了一种元叙事空间,对构建“人—物—技术”的良性关系有重要启示。
The production of rural matter is an important content of contemporary Chinese short video culture,which involves a broad level from means of production to means of living.However,in short video culture,the production of rural matter cannot be equated with the production of traditional rural matter.Instead,it is a performance of thingness and consumption through the medium of online display.Matter of see,matter of perform,and matter of concern are the main mechanisms.Matter of see refers to the fact that rural matter are stripped from reality and become visible landscapes with the participation of visual technology and visual consumption,and reshaping the meaning;matter of perform refers to the relationship and gathering scene of the thing under the weaving of the body and technology,so that the new meaning can be filled;matter of concern refers to the realization of the domain of rural matter in the state of inter-things,showing the discourse construction energy in power,economy,society and aesthetic.The thingness perspective provides a meta-narrative space for re-examining the new media practice of China’s rural culture,and has an important enlightenment for constructing the benign relationship of“human-matter-technology”.
作者
柴冬冬
郑琬铃
Chai Dongdong;Zheng Wanling(School of Cultural Creativity and Media,Hangzhou Normal University,Hangzhou,Zhejiang 311121;School of Humanities,Huzhou University,Huzhou,Zhejiang 313000)
出处
《宁夏社会科学》
CSSCI
2022年第5期201-209,共9页
NingXia Social Sciences
基金
国家社会科学基金青年项目“当代中国短视频文化的‘乡村叙事’研究”(项目编号:21CZW011)。
关键词
乡村短视频
乡物
物性
视觉消费
rural short video
the rural matter
thingness
visual consumption
