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池州市旅游竞争力评价与提升策略

Evaluation and Promotion Strategies of Tourism Competitiveness in Chizhou City
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摘要 依据城市旅游竞争力的内涵及其影响因素,构建了城市旅游竞争力评价体系,在定性分析了池州市旅游业发展现状的同时,基于池州、合肥、芜湖、铜陵、安庆、黄山6个城市2019年数据,运用SPSS分析法进行了定量分析。结果显示:6个城市旅游竞争力综合得分由高至低排序依次为合肥、芜湖、池州、安庆、黄山、铜陵,分值分别为0.84、0.59、-0.18、-0.29、-0.34、-0.61。结合分析评价结果提出:池州市应采取合理开发利用旅游资源、加大基础设施建设、大力引进培养人才、加强区域联动等措施,以提升其旅游竞争力,实现旅游业高质量发展。 Based on the connotation of city tourism competitiveness and its influencing factors, the evaluation system of city tourism competitiveness was constructed, and the current situation of tourism development in Chizhou city was analyzed qualitatively while quantitative analysis was conducted based on the data of six cities, namely, Chizhou, Hefei, Wuhu, Tongling, Anqing and Huangshan in 2019, using SPSS analysis method. The results show that the comprehensive scores of tourism competitiveness of the six cities are Hefei, Wuhu, Chizhou, Anqing, Huangshan and Tongling in descending order, with scores of 0.84, 0.59,-0.18,-0.29,-0.34 and-0.61, respectively. Combined with the analysis and evaluation results, it is pointed out that Chizhou city should take measures to develop and utilize tourism resources reasonably, increase infrastructure construction, introduce and cultivate talents vigorously, and strengthen regional cooperation to enhance its tourism competitiveness and achieve high-quality tourism development.
作者 方金生 彭海平 许信旺 王文彦 刘洋 Fang Jinsheng;Peng Haiping;Xu Xinwang;Wang Wenyan;Liu Yang(Department of Education,Chizhou Vocational and Technical College,Chizhou,Anhui 247000,China;College of Geography and Planning,Chizhou University,Chizhou,Anhui 247100,China)
出处 《绿色科技》 2022年第17期201-207,共7页 Journal of Green Science and Technology
基金 2020年度安徽高校自然科学研究重点项目(编号:KJ2020A1006) 安徽省2019年度高校学科(专业)拔尖人才学术资助项目(编号:gxbjZD83)。
关键词 旅游竞争力 定性分析 定量分析 评价体系 tourism competitiveness qualitative analysis quantitative analysis evaluation system
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