摘要
为了解消费者对波点领带色彩的心理偏好,运用感性工学原理,以消费者对波点领带色彩的主观评价为切入点,探索其对波点领带颜色样本的感性认识。采用线上问卷调查法,通过对6对感性形容词的评分,得到对27个波点领带色彩样本的感性评价。结果表明,消费者对27个波点领带样本的感性评价归纳为活力因子和气场因子。根据不同色系波点领带产生的主观印象,为选择波点领带色彩提出建议。
In order to understand the psychological preference of the consumers for the color of the wave-point tie,using the principle of Kansei engineering and taking the subjective evaluation of the consumers for the color of the wave-point tie as the cut-in point,this paper probes into the perceptual cognition of the consumers for the sample of the color of the wave-point tie.In this paper,by using the method of online questionnaire,through the evaluation of 6 pairs of perceptual adjectives,we get the consumers,perceptual evaluation of 27 wave-point tie color samples.The results show that the emotional evaluation of 27 wave-point tie samples can be classified as vitality factor and gas field factor.According to the subjective impression produced by different color wave point tie,some suggestions are put forward for the choice of color of wave point tie for consumers.
作者
叶璇
王薇
Ye Xuan;Wang Wei(College of Art and Textile and Garment Engineering,Changshu Institute of Technology,Changshu,Jiangsu 215500,China;Institute of Sensory Cognition and Design,Changshu Institute of Technology,Changshu,Jiangsu 215500,China)
出处
《天津纺织科技》
2022年第4期20-24,共5页
Tianjin Textile Science & Technology
基金
“纺织之光”中国纺织工业联合会高等教育教学改革研究项目。
关键词
感性工学
波点领带
语义差异法
因子分析
色彩
Kansei Engineering
Wave Point Tie
Semantic Difference Method
Factor Analysis
Color
