摘要
采用文献资料法,从符号学的视角探究我国体育文化传播的符号过程、符号机制及符号策略。研究认为,体育符号是体育文化的可感载体,是体育文化传播的中介。体育文化传播就是发送者与接收者通过符号互动产生的文化共识。当前我国体育文化传播主要形成了以非语言符号为核心的符号表意机制、以共同场域为核心的符号互动机制及以意义递进为核心的符号解释机制。在未来的体育文化传播过程中,应注意优化我国体育文化的表意方式,打造具有中国特色的体育符号;寻求多元体育文化中的符号共识,扩大我国体育文化传播的公共领域;打造全民性的体育符号策略,营造共建共享的体育文化氛围。
By using the method of literature review, the paper has explored the semiotic process, semiotic mechanism and semiotic strategy of Chinese sports culture communication from the perspective of semiotics. The study argues that, sport semiotics are the perceptible carriers of Chinese sports culture and the mediators of communication. Sports culture communication is the cultural consensus generated by the interaction between the sender and the receiver through symbols. At present, it has formed a symbolic representation mechanism with non-verbal symbols, a symbolic interaction mechanism with common fields and a symbolic interpretation mechanism with meaning progression. In the future, we should optimize the epistemic mechanism of sport semiotics and make symbols with Chinese characteristics;seek the symbol consensus in the plural sports culture and expand the public fields;create the symbol strategy of the whole people and create a sports culture atmosphere of joint construction and create a communication atmosphere with universal participation.
作者
王昊
龚正伟
WANG Hao;GONG Zhengwei(School of Leisure Sport,Shanghai University of Sport,Shanghai 200438,China)
出处
《山东体育学院学报》
北大核心
2022年第5期85-91,共7页
Journal of Shandong Sport University
基金
国家社会科学基金一般项目(编号:21BTY018)。
关键词
体育文化
体育文化传播
体育符号
过程
机制
策略
sports culture
sports culture communication
sports semiotics
process
mechanism
strategy
