摘要
为探讨影响观众参观体验的影响因素与不同性别群体的认知差异,提高博物馆的体验性,基于文献研究与体验经济理论,通过问卷调查获取研究信息,借助SPSS软件对天津博物馆观众体验影响因素的重要性进行实证分析。结果发现:在天津博物馆的五项体验因素中,重要性从大到小依次为展品组织、设施与服务、教育意义、展览与活动、文化与环境;不同性别群体对博物馆的展品组织、设施与服务、文化与环境认知差异性显著;男性群体更看重教育意义,而女性群体更倾向于展品组织。基于此结论,建议博物馆建设要重视以“物”为核心的传统职能,保障其固有的历史价值与服务属性不被破坏,同时要立足于性别差异,构建观众身份认同。
In order to explore the influencing factors affecting visitors’tour experience and the differences in perceptions of different gender groups,and to improve the experience of the museum,based on literature research and experience economy theory,research information was obtained through a questionnaire survey,and the importance of each experience influencing factor in Tianjin Museum was empirically analyzed with the help of SPSS.The results found that:among the five experience factors of Tianjin Museum,the following are ranked in descending order of importance:exhibit organization,facilities and services,educational significance,exhibitions and events,culture and environment;the differences in the perceptions of exhibit organization,facilities and services,culture and environment of museums were significant across gender groups;the male group values educational significance more,while the female group prefers exhibit organization.Based on these findings,it is suggested that museums should focus on the traditional function of“objects”to ensure that their inherent historical value and service attributes are not destroyed and that the identity of visitors should be constructed based on gender differences.
作者
管永康
张佳雪
游瑞芳
吴梦华
涂俊
Guan Yongkang;Zhang Jiaxue;You Ruifang;Wu Menghua;Tu Jun(School of Literature,Nankai University,Tianjin,300071;College of Tourism and Service Management,Nankai University,Tianjin,300350;National Demonstration Center for Experimental Arts Education,Nankai University,Tianjin,300071)
出处
《博物院》
2022年第4期101-111,共11页
Museum
基金
2021年天津市研究生科研创新项目“消费文化下天津城市遗产的形态演化与保护策略研究”(项目批准号:2021YJSB011)
2020年天津市高等学校本科教学质量与教学改革研究计划重点项目“新文科人才培养模式与机制探讨”(项目批准号:A201005501)的阶段性成果。
关键词
天津博物馆
观众需求
用户体验
影响因素
性别差异
Tianjin Museum
tourist demand
user experience
influencing factors
gender differences
