摘要
为了促进农产品发展,对农村电子商务创新模式下区域文化产业品牌培育及形象维护机制进行了研究。以苏北地区为例,分析了该地区区域文化产业品牌发展现状以及农产品品牌企业战略情况,依据存在的问题以及农产品优势对区域文化产业品牌培育以及形象维护机制进行了研究。
In order to promote the development of agricultural products,this paper studies the cultivation and image maintenance mechanism of regional cultural brand under the innovation mode of rural e-commerce.Taking Northern Jiangsu as an example,this paper analyzes the current situation of regional cultural brand development and the strategy of agricultural product brand enterprises in this region,and studies the cultivation and image maintenance mechanism of regional cultural brand according to the existing problems and the advantages of agricultural products.
作者
严敏
曹玲玲
YAN Min;CAO Lingling(Suqian College,Suqian Jiangsu,223800,China)
出处
《文化创新比较研究》
2021年第9期162-164,182,共4页
Comparative Study of Cultural Innovation
基金
江苏省高校哲学社会科学研究项目,课题名称:互联网+特色乡镇视域下农村电子商务、产业集群、区域品牌协同发展路径研究——基于苏北地区“淘宝村、淘宝镇”调查(课题编号:2019SJA1992)。
关键词
电子商务
创新模式
区域文化品牌培育
形象维护机制
淘宝村
E-commerce
Innovation mode
Regional culture brand cultivation
Image maintenance mechanism
Taobao village
