摘要
白酒作为我国所特有的一种酒类,历史悠久,工艺独特。将中国国画水墨元素应用到白酒包装设计中,更能使产品本身的内涵和品质得以充分体现,让人感知中国传统艺术的韵味所在。本文就国画元素在白酒中包装中的应用进行研究,提出色彩在白酒包装设计中的转换,将水墨风格与包装本身结合,对包装产品中水墨表现手法进行选择与创新。主要包含文字图形化法、水墨元素创新、借物应字、图形元素混合、虚实相生与轮廓线的合理运用,以此完成应用分析。
Baijiu, as a unique alcoholic beverage in China, has a long history and unique technology. The application of Chinese ink painting elements in the packaging design of Baijiu can give expression to the connotation and quality of the products. This paper studies the application of Chinese ink painting elements in the packaging design of Baijiu. Firstly, the conversion of color in Baijiu packaging design is put forward. Then, the ink painting elements are combined with the packaging. Finally, the technique of expression of the ink painting elements is selected and innovated. The common techniques of expression mainly include the graphics of characters, the innovation of ink painting elements, the borrowing of characters, the mixing of graphic elements, the combination of void and solid, and the utilization of profile lines, etc.
作者
张梅
宋秀方
ZHANG Mei;SONG Xiufang(Art Institute of Shangluo University,Shangluo,Shaanxi 726000;School of Marxism,Shangluo University,Shangluo,Shaanxi 726000,China)
出处
《酿酒科技》
2022年第10期131-136,共6页
Liquor-Making Science & Technology
基金
陕西省教育厅2019年度专项科学研究计划(19JK0250)
商洛学院科研基金项目(15SKY019)。
关键词
水墨元素
白酒包装
视觉
风格
载体
共性特征
Chinese ink painting elements
Baijiu packaging
vision
style
carrier
common characteristics
