摘要
新冠肺炎常态化疫情防控时期,为加快振兴中医药健康服务产业与旅游产业经济,更好地满足人们养生保健需求,以具有独特中医药资源和生态旅游资源的黑龙江省为例,基于RMP理论视角对黑龙江省中医药健康旅游资源、市场和产品的现状进行分析,提出应从构建黑龙江中医药健康旅游“三位一体”产业链、打造黑龙江中医药健康旅游市场“生态圈”、塑造“龙江特色”中医药健康旅游品牌等方面着手,大力开发黑龙江地区中医药健康旅游产品,全面促进黑龙江省中医药健康旅游产业向好发展。
In order to accelerate the traditional Chinese medicine(TCM)health service industry and the revitalization of the tourism industry economy, better meet people’s actual needs for health care in the period of regular epidemic prevention and control, this research choose Heilongjiang province, which has unique TCM resources and eco-tourism resources, as an example.This article is based on the RMP perspective analysis of the current situation of the TCM health tourism resources, markets and products in Heilongjiang province.In this period, Heilongjiang province should construct Heilongjiang TCM health tourism "trinity" industrial chain, create Heilongjiang TCM health tourism market "ecosphere",shape "Longjiang characteristics" TCM health tourism brand, and other aspects, vigo-rously develop TCM health tourism products in Heilongjiang, promote the development of Heilongjiang province’s TCM health tourism industry.
作者
刘杨
陆明明
LIU Yang;LU Mingming(Humanity and Management College,Heilongjiang University of Chinese Medicine,Harbin,150040,China;不详)
出处
《中国社会医学杂志》
2022年第5期588-591,共4页
Chinese Journal of Social Medicine
基金
黑龙江省教育科学规划专项重点课题(GLE1320156)
文化和旅游部专业研究生重点研究扶持项目(WLRCY2019-002)
黑龙江省经济社会发展重点研究课题(20242)。
关键词
疫情防控
常态化
RMP分析
中医药健康旅游
旅游产品
Epidemic prevention and control
Normalization
RMP analysis
Traditional Chinese medicine health tourism
Tourism products
