摘要
随着信息多元化时代的蓬勃发展,农业广告设计在时代变革中也在不断地更新迭代,传统的农业广告遭受到了前所未有的挑战。打破农业广告原来固有的创作形式,必须从农业广告的设计方式技巧和表现形式等方面展开变革与创新。艺术设计在农业广告中应用前景广阔,不仅能够有效提升农业广告的设计质量、增强农产品的购买欲,而且有利于提升我国的传统农业文化的影响力、助力打造农业品牌,成为农业广告的大势所趋。
With the vigorous development of the era of information diversification, the agricultural advertising design is also constantly updated and iterative in the change of The Times, and the traditional agricultural advertising has suffered unprecedented challenges. To break the original inherent creative form of agricultural advertising, we must carry out reform and innovation from the aspects of the design skills and expression forms of agricultural advertising. Art design in agricultural advertising has broad application prospects, which can not only effectively improve the design quality of agricultural advertising, enhance the desire to buy agricultural products, but also is conducive to enhance the influence of China’s traditional agricultural culture, help to build agricultural brands, which has become the general trend of agricultural advertising.
作者
庾雪
YU Xue(Southwest Forestry University,Kunming 650224,China)
出处
《鞋类工艺与设计》
2022年第15期51-53,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
艺术设计
农业广告设计
应用
前景
art design
agricultural advertising design
application
prospect
