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数字技能如何影响农户消费升级--基于食物消费升级的视角 被引量:20

How Digital Skills Affect Farmers'Consumption Upgrading:Based on the Perspective of Food Consumption Upgrading
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摘要 食物消费升级是挖掘农村消费潜力、全面促进消费升级的重要途径之一。在数字经济快速发展背景下,考察数字技能对农户食物消费升级的影响效应,对于提高农户福利水平、更好满足人民日益增长的美好生活需要具有重要意义。本文基于2020年中国乡村振兴调查(CRRS)数据,系统分析了数字技能对农户食物消费升级的影响及内在机理。研究发现,数字技能的掌握可以显著促进农户食物消费升级。异质性分析显示,数字技能对低受教育水平、老年及高收入农户食物消费升级的拉动作用更为明显,对肉类消费的正向影响更为显著。机制分析表明,数字技能主要通过提升收入水平和增强信息获取促进农户食物消费升级。因此,大力提升农户数字素养与技能,积极释放数字技能的收入增长效应和信息获取效应,可以提高农户的消费能力和意愿,从而促进农村居民食物消费升级,进而助推农户消费全面升级。 Food consumption upgrading is one of the important ways to tap the potential of rural consumption and promote consumption upgrading comprehensively.In the context of rapid development of the digital economy,it is important to examine the effect of digital skills on the upgrading of food consumption of farm households to improve their welfare and to better meet the growing needs of people for a better life.This paper systematically analyzes the impact of digital skills on the upgrading of food consumption of farm households and mechanisms based on the data of the China Rural Revitalization Survey(CRRS)in 2020.It is found that the acquisition of digital skills can significantly contribute to the food consumption upgrading of farm households.The heterogeneity analysis shows that digital skills have a more significant pull on the upgrading of food consumption among low educated farmers,older farmers and higher income farmers,and the positive effect on meat consumption is more significant.The mechanism analysis shows that digital skills mainly promote the upgrading of farmers'food consumption through raising income level and enhancing information access.Therefore,improving farmers'digital literacy and skills and releasing the income growth effect and information access effect of digital skills can improve farmers'consumption ability and willingness,which will encourage the upgrading of rural residents'food consumption and contribute to the overall upgrading of farmers'consumption.
作者 罗千峰 赵奇锋 LUO Qianfeng;ZHAO Qifeng(Rural Development Institute,Chinese Academy of Social Sciences,Beijing 100732,China;Institute of Quantitative&Technological Economics,Chinese Academy of Social Sciences,Beijing 100732,China;Laboratory of China's Economic and Social Development&Smart Governance,Beijing 100732,China)
出处 《中南财经政法大学学报》 CSSCI 北大核心 2022年第6期119-130,共12页 Journal of Zhongnan University of Economics and Law
基金 中国社会科学院重大经济社会调查项目“乡村振兴综合调查及中国农村调查数据库项目”(GQDC2020017) 中国社会科学院青年启动项目“互联网使用对农户收入增长的影响及机制研究”(2023YQNQD030)。
关键词 数字技能 食物消费 消费升级 数字经济 Digital Skills Food Consumption Consumption Upgrading Digital Economy
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