摘要
随着各国文化产业的活跃,区域品牌化的概念被应用于城市空间,具有象征意义的建筑成为城市形象的标志。通过实地研究法和直接观察法,对首尔的东大门设计广场、英国威尔士千禧中心和南京白云亭文化艺术中心进行了典型案例调查。研究表明,区域品牌具有与商品品牌不同的复合要素,是提高地区形象的工具,建设文化艺术为特色的建筑,可以成为区域品牌新信息传达的催化剂。今后有必要通过更多的案例,对区域标识的形成、形象认知等进行后续研究。
With the active cultural industries in various countries,the concept of regional branding has been applied to urban space,and symbolic buildings have become the symbol of urban image.Through field research and direct observation,typical cases were investigated on the East Gate Design Square in Seoul,the Welsh Millennium Center in England and the Baiyun Pavilion Cultural and Art Center in Nanjing.The research shows that regional brands have complex elements different from commodity brands,and they are tools to improve regional image.Building buildings characterized by culture and art can become a catalyst for new information transmission of regional brands.In the future,it is necessary to conduct follow-up research on the formation and image recognition of regional signs through more cases.
作者
张晓蕾
胡翔飞
ZHANG Xiao-lei;HU Xiang-fei(School of Animation,Jinling Institute of Technology,Nanjing,Jiangsu,211169;School of Art and Design,Hunan university of Science and Engineering,Yongzhou,Hunan,425199)
基金
湖南省社会科学成果评审委员会课题(XSP21YBZ129)。
关键词
区域品牌
商品品牌
建筑
城市形象
Regional Brand
Commodity Brand
Architecture
City Image
