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商业视角下“东北大花布”的发展路径研究 被引量:1

Research on the Development Path of“Northeast Large Pattern Cloth”from the Commercial Perspective
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摘要 东北大花布以其强烈的色彩、浓郁的民族风情而成为既追求个性又充满民族情怀的人们所喜爱。面对新时代背景下东北大花布在传承与发展中遇到的地域文化传承不够、设计产品创新力不足等现实困境,以东北大花布的起源与文化特征为研究起点,探索在新时代商业视角下东北大花布在传承与发展中的解决路径,在重现其经济价值与审美价值的同时,获得一种良性的可持续发展。 With its strong color and strong ethnic customs,the Northeast Large Pattern Cloth has become a favorite of people who pursue individuality and are full of national feelings.In the face of the practical difficulties such as insufficient regional cultural inheritance and insufficient innovation of design products encountered in the inheritance and development of Northeast Large Pattern Cloth under the new era background,the research starts from the origin and cultural characteristics of Northeast Large Pattern Cloth,explores the solution path of Northeast Large Pattern Cloth in the inheritance and development under the commercial perspective of the new era,and obtains a benign and sustainable development while reproducing its economic value and aesthetic value.
作者 李艳花 张卫亮 LI Yan-hua;ZHANG Wei-liang(School of Boda,Jilin Normal University,Siping,Jilin,136000;Changchun Sci-Tech University,Changchun,Jilin,130600)
出处 《湖南包装》 2022年第5期45-48,56,共5页
基金 吉林省教育厅人文社科科学研究项目(JJKH20221326SK) 吉林省社会科学基金项目(2022B10808) 吉林省教育厅成教处职业教育与成人教育教学改革研究课题(2022ZCY121)。
关键词 商业视角 东北大花布 发展路径 文化传承 Business Perspective Northeast Large Pattern Cloth Development Path Cultural Heritage
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