摘要
运用微分博弈研究了由一个低碳景区和两个旅行社组成的多渠道旅游供应链系统,其中景区进行低碳服务投入,旅行社之间进行低碳宣传方面的竞争.通过对比三种不同决策下的均衡策略,探讨了系统关键参数对供应链各成员利润的影响,并给出了算例分析.研究表明,旅行社之间的竞争越激烈,景区的利润越高,而旅行社的利润越低,且景区给予旅行社的宣传补贴的比例就越低;如果某旅行社提高自身的边际利润,则迫使另一旅行社的利润降低;集中式决策在景区的低碳消费效用水平、旅行社的服务商誉等方面均优于分散式决策.
A multi-channel tourism supply chain system with a low-carbon scenic area and two travel agencies was studied using the theory of differential game.The scenic area in the system invests on low-carbon services while the travel agencies compete with each other in the publicity of low-carbon services.The influences of key parameters on the profit of supply chain members are analyzed based on both the equilibrium strategy under three decision scenarios and numerical experiments.The results indicate that the heavier the competition between travel agencies,the higher the profit of the scenic area,the lower the profits of the travel agencies,and the lower the publicity ratios that the scenic area give to the travel agencies.If a travel agency increases its marginal profit,the profit of the other travel agency will be forced to be lower.The centralized decision is better than the decentralized one in both the utility level of low-carbon consumption in the scenic area and the service reputation of travel agencies.
作者
张瑞友
赵尉盟
Zhang Ruiyou;Zhao Yumeng(College of Information Science and Engineering,Northeastern University,Shenyang 110819,China)
出处
《系统工程学报》
CSCD
北大核心
2022年第5期643-656,共14页
Journal of Systems Engineering
基金
国家自然科学基金资助项目(71971050
71831006)
国家重点研发计划资助项目(2019YFB1705003).
关键词
竞争
微分博弈
服务投入
宣传投入
低碳旅游供应链
competition
differential game
service investment
publicity investment
low-carbon tourism supply chain
