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电商下乡对农村三产融合的影响——基于电商示范县设立的准自然实验 被引量:20

How E-commerce Going to the Countryside Affects the Integrated Development of the Primary,Secondary,and Tertiary Industries in Rural Areas-Quasi Natural Experiment based on the Building of E-commerce Demonstration Counties
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摘要 数字经济是各类产业发展的方向,而以电子商务为代表的现代化商品流通渠道建设是当前农村经济数字化发展的新动能。基于我国2010—2020年县域面板数据,以电子商务进农村综合示范县作为一项准自然实验,通过多期双重差分模型探讨电商下乡对农村三产融合的影响,进而选择三种机制变量进行机制效应检验。研究发现,电商下乡加快了县域内不同区域农村一二三产业融合进程,且对东部地区、人口规模较大和交通基础设施较好的县域农村三产融合具有更强的促进效应。农村电子商务发展不仅直接影响农村三产融合程度,而且通过提升农业劳动生产率、促进农业技术创新以及改善融资环境来推动农村三产融合。空间计量结果表明,电商下乡不仅促进了本地农村三产融合,而且对相邻县域农村一二三产业融合具有正向溢出效应。因此,各省市应紧抓电商下乡政策,促进农户经营模式改革,打造农产品数字化流通新产业,进而推动乡村振兴战略深入实施。 Digital economy is the development direction of various industries,and the construction of modern commodity circulation channels represented by e-commerce is the new driving force of current rural economic development.Based on the county level data of China from 2010 to 2020,taking e-commerce going to rural comprehensive demonstration counties as a quasi natural experiment,the authors discuss the impact of e-commerce going to rural areas on the integrated development of the three industries in rural areas through a multi period dual difference model,and then select three mechanism variables to test the mechanism effect.It is found that e-commerce going to the countryside has accelerated the process of the integrated development of the three industries in different regions within the county,and has a stronger promotion effect in eastern counties with large population and better transportation infrastructure.The development of rural e-commerce not only directly affects the integration level of the three industries in rural areas,but also promotes the integration of the three industries in rural areas by improving agricultural labor productivity,promoting agricultural technology innovation and improving the financing environment.The spatial econometric model shows that e-commerce going to the countryside not only promotes the integration of the three industries in local rural areas,but also has a positive spillover effect on the depth of the integration of the three industries in adjacent counties.Therefore,provinces and cities should pay more attention to policies related to e-commerce going to the countryside,promote reform in farmers'business pattern,and create a new digital circulation industry for agricultural products,which will in turn promote the implementation of rural vitalization strategy.
作者 孙哲远 刘艳 SUN Zhe-yuan;LIU Yan(School of Economics,Xinjiang University of Finance and Economics,Urumqi 830012,Xinjiang,China;International College,Yunnan Agricultural University,Kunming 650201,Yunnan,China)
出处 《中国流通经济》 CSSCI 北大核心 2022年第11期49-59,共11页 China Business and Market
基金 国家社会科学基金一般项目“丝绸之路经济带建设背景下新疆产业结构升级路径”(19BJL129) 云南省重大科技专项子课题“绿色食品宏观经济政策及产业发展研究”(A3032019173) 云南绿色食品国际合作研究中心专项课题“云南绿色食品宏观经济政策及产业发展”(A3032019174003)。
关键词 电商下乡 农村三产融合 双重差分模型 空间溢出效应 e-commerce going to the countryside the integrated development of the primary,secondary,and tertiary in⁃dustries in rural areas Double Difference Model spatial spillover effects
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