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基于需求侧的多院区医院管理策略探析 被引量:2

Analysis on the management strategy of multi-hospital based on demand side
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摘要 公立医院单体多院区模式可能是综合医院发展的方向,使用人工智能咨询系统收集患者需求,可为医院管理提供优化策略。本文以首都医科大学附属北京同仁医院“一院三区”模式作为公立医院单体多院区研究样本,分析得出患者诉求含同质化、可及性、认知度、互通性四方面。医院管理者可通过畅通信息回应患者同质化期待,精细化管理提高服务可及性,凝聚品牌共识增加分院认知度,推进智慧医院建设促进院区间互通等方式提高患者满意度。 The single multi-hospital model of public hospitals may be the development direction of general hospitals.The use of artificial intelligence consulting system to collect patient needs can provide optimization strategies for hospital management.In this paper,the model of“one hospital,three districts”in Beijing Tongren Hospital,Capital Medical University is used as the research sample of a single public hospital with multiple districts,and the analysis showed that patients’demands included four aspects:homogeneity,accessibility,recognition,and interoperability.Hospital managers can respond to patients’homogenization expectations through smooth information,improve service accessibility through fine management,build brand consensus and increase hospital recognition,promote the construction of smart hospitals and promote inter-hospital communication to improve patients’satisfaction.
作者 黄汇慧 贾小溪 朴颖实 田玮 徐瑶 吴淑芬 李茜 HUANG Huihui;JIA Xiaoxi;PIAO Yingshi;TIAN Wei;XU Yao;WU Shufen;LI Qian(Advocacy Center,Beijing Tongren Hospital,Capital Medical University,Beijing 100730,China;Department of Outpatient,Beijing Tongren Hospital,Capital Medical University,Beijing 100730,China)
出处 《中国医药导报》 CAS 2022年第31期159-161,共3页 China Medical Herald
关键词 患者需求 多院区系统 卫生服务需求 医院管理 Patients’needs Multi-institutional systems Health services needs and demand Hospital administration
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