摘要
历史文化街区游客感知价值与行为意向对街区可持续发展产生重要作用。以保定西大街为案例地,构建了基于游客感知价值与行为意向的研究假设模型,探究历史文化街区游客感知价值对行为意向的影响机制,运用SPSS26.0软件对有效样本数据展开分析。研究发现,历史文化街区游客感知价值对行为意向具有显著正向影响;不同维度感知价值影响不同,其中感知情感价值对行为意向影响强度最大。基于此,为游客感知价值及行为意向相关理论体系提供有益补充,并为地方文旅部门及街区管理者汇集管理启示。
The perceived value and behavioral intention of tourists in historical and cultural blocks play an important role in the sustainable development of blocks.Taking Baoding West Street as a case, a research hypothesis model based on tourists’ perceived value and behavioral intention was constructed to explore the influence mechanism of tourists’ perceived value on behavioral intention in historical and cultural blocks, and SPSS 26.0 software was used to conduct statistical analysis. The study found that the perceived value of tourists in historical and cultural blocks has a significant positive impact on behavioral intention. Different dimensions of perceived value have different degrees of influence on behavioral intention, and among them, perceived emotional value has the greatest impact. Based on this, it provides a useful supplement to the theoretical system related to tourists’ perceived value and behavioral intention, and summarizes the management inspiration for local cultural and tourism departments and scenic spot managers, in order to provide decision-making suggestions and practical guidance for the sustainable development of historical and cultural blocks.
作者
李佳肖
蔡卫民
Li Jiaxiao;Cai Weimin(College of Tourism,Hunan Normal University,Changsha,Hunan 410081,China;School of Landscape Architecture and Tourism,Hebei Agricultural University,Baoding,Hebei 071001,China)
出处
《保定学院学报》
2022年第6期117-124,共8页
Journal of Baoding University
关键词
历史文化街区
感知价值
行为意向
保定西大街
historical and cultural block
perceived value
behavioral intention
Baoding West Street
