摘要
IP是信息与文化的重要载体之一,如何创新融入中华民族精神文化于视觉IP设计中是一个重要课题,笔者通过案例分析提炼出能体现民族精神文化视觉IP设计的核心价值内涵,并总结分析其优势与不足,得出民族精神文化与视觉IP设计只有融合创新,才能使民族精神在大众和国际舞台得到更好地传播。
s the core value connotation of the visual IP design that can reflect the national spirit and culture through case analysis and summarizes its advantages and disadvantages.As a result,the national spirit and culture and visual IP design can only be integrated and innovative,Only in this way can the national spirit be better spread among the public and on the international stage.
作者
付琼
FU Qiong(Hubei Business College,Art and Communication School,Wuhan 430079,China)
出处
《鞋类工艺与设计》
2022年第19期41-43,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
民族精神文化
视觉形象
IP设计
文化传播
national spiritual culture
visual image
ip design
cultural communication
