摘要
新中式设计理念在白酒包装上的应用是我国文化意识觉醒的体现,也是中国白酒开始走向本土文化建设的重要标志。新兴消费群体的崛起、新“国潮”审美趣味的需求、白酒酿造与本土文化紧密融合是新中式理念应用于白酒包装设计的内因,新中式设计理念可以广泛运用于白酒包装设计中的装潢、造型、材料、功能等方面,有助于白酒产品在激烈的市场竞争中显示出独特的文化底蕴,便于消费者理解和认可。
The application of the New Chinese design concept on the packaging of liquor reflects the awakening of China’s cultural awareness,and it is also an important symbol that Chinese baijiu has begun to move towards local cultural construction.The rise of emerging consumer groups,the demand for aesthetic taste of the new“Chinese tide”,the integration of liquor brewing and local culture are the internal factors of the New Chinese concept applied to the packaging design of liquor.The New Chinese design concept can be widely used in the decoration,shape,material,function and other aspects of the packaging design of liquor,which will help liquor products show unique cultural heritage in the fierce market competition,and win understanding and recognition from consumers.
作者
胡志才
王晓玢
姚松奇
HU Zhi-cai;WANG Xiao-bin;YAO Song-qi(Jiangxi Graphic Design and Animation Engineering Center,Pingxiang University,Pingxiang Jiangxi 337000,China)
出处
《萍乡学院学报》
2022年第4期61-66,共6页
Journal of Pingxiang University
基金
江西省文化艺术科学规划项目资助(YG2020061)。
关键词
新中式
白酒
包装设计
New Chinese
liquor
packaging design
